Client
Weetabix Kenya
CAMPAIGN: Seeding & Activations
The client tasked CentreStage Marketing with a 360 BTL campaign that included Retail Seeding and activations in malls, universities, churches and primary schools.
The main objective of this campaign was to drive sales to new and recurring customers as well as change the perception of the brand as a ‘children’s product’.
RESULT: 26,681 sampled
