CAMPAIGN: Sta Soft Mothers Love
OBJECTIVE: Create an emotional brand connection with the target consumer. Highlight the key main attributes of the brand to consumers and elevate the product sales.
MECHANICS: Purchase Sta Soft, send the barcode to select number, stand a chance to receive a reward.
EXPERIENCE: The customer experience included a photo shoot for winners, family picnic at the Nairobi National Park, and Hair Makeover.