KINANGOP DAIRY

STA SOFT

CAMPAIGN: Sta Soft Breast Health, October 2017

OBJECTIVE: A CSR campaign to get customers to support breast cancer awareness foundations through product purchase with exciting wins.

REGIONS: Nationwide

MECHANIC: Purchase, share barcode to provided number, Draw for the winners, Winners receive an experience.

PRIZES: Soft pillows and blankets, Iron Boxes, Washing Machines and a Holiday

EXPERIENCE: Winners were awarded with a close out event, with winners going to Maasai Mara and others to Amboseli National Park.

RESULTS: 1896 entries