Client
PSI Kenya
CAMPAIGN: Battleground
CentreStage Marketing was challenged to create awareness for PSI Kenya’s contraceptive brands on university campuses and sensitize youth on the subject through entertainment.
Through our online youth platform, Varcity, we held a series of groundbreaking DJ battle events that not only achieved our main objective but also created a movement and highlighted campus talent, with many budding DJs coming forward to compete.
RESULT: 7 universities activated, total attendance of 2800 students
