CAMPAIGN: Huawei Paintball Challenge – Youth Campaign
CentreStage Marketing was tasked with implementing Paintball events at 3 universities as part of the Huawei Youth Campaign, a series of activations focusing on 3 Huawei devices – the Y3II, Y5II & Y6II.
Through our youth platform, Varcity, we were able to engage upto 3000 students in Zetech University, Mount Kenya University- Thika campus and Moi University in Eldoret.
These events attracted a total of 48 teams of 6 who competed in the Huawei Paintball challenge. At Zetech University invites were extended to other universities, with students from CUEA, USIU, Strathmore, KU, UoN and more represented.
Varcity supported the campaign online, with an average reach of 20,000 per week.