Client
ColgateĀ
CAMPAIGN: Colgate Oral Health Month, October 2017
OBJECTIVE: Oral Health and Hygiene Awareness in targeted Lower Income Markets and Naivas Outlets
REGIONS: Nairobi and Mombasa
EXPERIENCE: Colgate wanted to offer free dental check ups in select outlets and areas. The brand wanted to own Oral Health Month and to encourage customers to get free oral screening as a promotion of great oral health. The activity was being carried out in Modern Trade and Traditional Trade.
TARGET: 5000 screenings
RESULTS: 8545 screenings
TRADITIONAL TRADE: 6648 screenings, , 1930 toothbrushes give out, 1785 toothbrushes sold, 1785 Colgate Dental Cream sold
MODERN TRADE: 1897 screenings
ACTIVATIONS: 2 Traditional Trade, 10 Modern Trade