KINANGOP DAIRY

CAMPAIGN: 4US Retail Seeding Drive, August 2018

OBJECTIVE: Drive numeric distribution of the product at retail level

REGIONS: Nairobi and Mombasa

EXPERIENCE: The key objective of the campaign was to increase product availability and visibility. We were also tasked to gather market intelligence and develop the retail shop database.

RESULTS: 3879 cartons sold

SHOPS VISITED: 4094

SHOPS SOLD TO: 2875