CAMPAIGN: 4US Retail Seeding Drive, August 2018
OBJECTIVE: Drive numeric distribution of the product at retail level
REGIONS: Nairobi and Mombasa
EXPERIENCE: The key objective of the campaign was to increase product availability and visibility. We were also tasked to gather market intelligence and develop the retail shop database.
RESULTS: 3879 cartons sold
SHOPS VISITED: 4094
SHOPS SOLD TO: 2875